UNREAL UX
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AI UX TESTING • HUMAN POINTS OF VIEW

Your website.Tested by people who
aren't people.

A crew of persistent AI personas explores your site, remembers what happened,
spots friction, and tells you what real customers may struggle with.

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One homepage • Choose 1 persona • Free account required • No card required • Results in minutes
Choose the point of view that matters most. Membership unlocks the whole crew and full-site testing.

The Unreal UX AI testing crew
CHOOSE YOUR TESTER • YOUR FIRST TEST IS FREE

What does Pete think?

Enter a homepage and your selected tester will inspect the real page.

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Pete is testing your homepage

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Realistic personas

A diverse crew with different goals, skills and behaviours.

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Actionable insights

Clear reports with fixes that actually matter.

Fast results

See issues and opportunities in minutes, not weeks.

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Built for real business

Improve conversion, usability and customer experience.

HOW IT WORKS

Give your website to a tiny, opinionated test team.

Each tester has goals, technical confidence, patience, device preferences and persistent memory. They explore independently and report bugs, confusion and expectation gaps.

MEET THE CREW

Same website. Seven very different points of view.

They look at the same experience through different expectations, habits and levels of confidence. Click anyone to meet them properly.

SEE WHAT YOU GET

Not just a score. A reason to change something.

WORTH FIXING

Your returns reassurance arrives too late

“I was ready to buy, but I wanted to know I could return it before I committed.” — Sophie

Every persona reviews the same page from a different point of view. When several flag the same issue, that gives the finding more weight.

PRICING

Meet the whole crew for free. Hire them when you’re ready.

Free: one website, one homepage review from one persona. Free account required. No card required. Your result is saved automatically.

STARTER

$49/mo

1 website · 50 credits/month · all personas · responsive screenshots · persona chat

AGENCY

$249/mo

10 websites · 250 credits/month · client workspace

Paid plans unlock repeat testing, deeper site coverage and persistent testing history.

JOURNEYS · MEMBERSHIP

Don't just test pages. Test whether customers can actually get things done.

Tell Mike what matters in normal language: “See if the buying journey works”, “Create an account”, “Book an appointment” or “Find a product and contact us”. Mike maps the meaningful states, prices the journey in credits, validates each state as the crew moves through it, and never uses a real payment card.

1 · Tell Mike the goal

No scripts or selectors. Describe the real customer task.

2 · Approve the journey

See the states, credit cost and any safe test-code requirement before it runs.

3 · See where it breaks

Product, cart, checkout, signup and other states are verified before the crew continues.

Unlock journeys with membership →

FAQ

They're AI. That's the point.

Unreal UX gives you fast, repeatable viewpoints from persistent AI personas. It complements — rather than pretends to replace — research with real people.

Are the testers real people?

No. They are AI personas with consistent backgrounds, behaviours and priorities designed to simulate different user perspectives.

What does the free test include?

One homepage test with one persona. Once it is used, membership unlocks repeat testing, the full crew and deeper site coverage.

What happens when I upgrade?

You can map more of your website, choose important pages and journeys, use the whole crew, retest changes and get help from Mike.

Can I choose which pages are tested?

Yes. Unreal UX maps the site, recommends useful pages and lets you approve the pages before a paid crew test starts.

Can it test checkout, signup and other journeys?

Yes. Members can plan journeys with Mike before sending the crew through them. Sensitive payment steps should use safe test or sandbox details.

Can I retest after making changes?

Yes on paid plans. Persistent personas can compare what they see with earlier testing and help identify what improved or still needs work.

What does Mike do?

Mike is the technical website guide. Ask him about your site, crew findings, errors, speed, accessibility, forms, journeys, implementation or what to test next.

Can Mike help me fix a crew finding?

Yes. Members can ask Mike to explain a finding and work through practical changes to the website.

Does testing change my live website?

Normal testing is observational. Unreal UX should not submit destructive actions or real payments during a test.

Can I download reports?

Yes. Saved completed tests can be kept in My Unreal UX and downloaded as reports.

What if I need more credits?

You can add extra credits whenever you need more testing capacity, or change to a plan with a larger monthly credit allowance.

Can agencies test client websites?

Yes. Agency is designed for multiple websites and client workspaces.

UPGRADE

Choose your plan

Checkout will be connected here. For now, continue into the full member experience.